5 Benefits of Offering Free WiFi to Restaurant Customers
1. Increased Customer Loyalty
Wondering how Wi-Fi and customer loyalty cross paths? One survey from marketing firm Purple found that 60 percent of diners would have greater customer loyalty to restaurants with free Wi-Fi. Another found that 65 percent of restaurants said complimentary guest Wi-Fi has encouraged repeat business.
But, if you think about it a little, it seems more understandable. Customers, already attached to their smartphones, do have data plans and caps and would appreciate not having to use their own service, whether they’re reading the reviews to decide what to eat or getting that drool-worthy food shot.
2. Bring in Groups and Foot Traffic
People wandering around your city looking for a quick bite to eat may stop in when they see your business Wi-Fi signal appear on their cellphone screens. And believe it or not, there are many online searches for things like “restaurants with free Wi-Fi near me.”
Aside from increased foot traffic, you may also find that groups may come in. If for example, you own a sports bar, you could open up a room for a fantasy football draft or host a watch party for a game in your area. If that’s not your establishment’s crowd, that doesn’t mean you’ll be striking out. Offering complimentary guest Wi-Fi can also help you attract groups of professionals, for example, who may be looking for a spot where they can collaborate outside of the 9-to-5 space.
3. More Time, More Money
Customers staying longer may have been one of the items you marked on the “con” list, but it actually isn’t. The longer a customer stays at your establishment, the more money they will actually spend. More than half of businesses said that providing free Internet access has led to higher sales.
4. Free and Easy Brand Awareness
Going back to our first example, recall that customer who is snapping a photo of the delicious food from your restaurant. They’re probably tagging your establishment, giving their friends and family the lowdown about what they thought of your business. (If you helped them post the photo — with that free Wi-Fi — they be more inclined to tag you.)
5. Customer Insight
You could go the extra mile and tap into Social Wi-Fi, allowing customers to log into your Wi-Fi using their social accounts. Why do such a thing? With your customers using your Wi-Fi, you can run digital marketing campaigns specifically targeting them or even potential customers that may have the same interests.