The Kinetic Business Blog

For companies both large and small, there’s always one lingering question: what’s coming in the future and how do I get my business there? The future is predictable, but the outcomes are not. As we kickoff 2022, we sit down with Business Futurist Cecily Sommers to discuss business trends, habits of mind, organizational needs and more to help your business stay the course no matter what the future holds.

There’s an old idiom that says, “It’s not what you say, but how you say it.” A foundational principle for communication, the saying suggests people can hear the same message in two different ways and react very differently. Tell me good news in a way I don’t like, and I’ll wonder where’s the catch. Give me bad news in a way that shows empathy and compassion, and I’ll follow you to the moon.  

As we look back on the year–and what a year it was–  Connecting Business brought insightful conversations on how businesses have thrived and pivoted when it matters most.

When it comes to passwords in the workplace, we’ve all heard the spiel: 

• Create a password that’s easy for you to remember but hard for someone else to guess. 
• Change your password every 90 days 
• Passwords should include at least one capital letter and one character.   
• Don’t share your password with anyone or write it down. 

The power dynamic in the workplace has always been a delicate thing; from office romances to nepotism, thorny issues of fairness and appropriate behavior abound. The age of social media has only complicated things as workers and their supervisors try to navigate what interaction is acceptable and which ones cross the line. 

Every brand has a story. From Green Beret soldiers fighting in Afghanistan to award winning bourbon, the team behind Horse Soldier Bourbon uses authentic storytelling and shared values to market their all-American spirits. In this episode, we sit down with Scot Neil, COO of Horse Soldier Bourbon. We talk about the story behind the brand, the importance of unique and meaningful details, and how they use their core values to make their brand stand out.

LITTLE ROCK, Ark. – Because businesses are at continually higher risk from complex and constantly changing security threats, Kinetic Business today announced the availability of Managed Network Security, a service to keep businesses and networks protected.

Cybersecurity experts from all over the US talk about how cyber-attacks got started, what makes you the most vulnerable, and what you should do to protect your home and business from a breach.