3 Ways to Get More People Through Your Digital Door (a.k.a. Website)

Consider this: 81%* of retail shoppers research products and services online before purchasing. With a well-optimized, user-friendly website, you can significantly enhance your visibility in search engines, making it easier for potential customers to find you and understand the value you provide. What’s more, your website can also serve as a central hub for all your marketing efforts, enabling you to showcase your products or services, share your brand’s unique story, and engage with customers through interactive features like contact forms, live chat, and other tools.

Open the Door to Online Success

A well-designed, user-friendly website makes visitors feel welcomed and appreciated. This can lead to increased customer satisfaction, loyalty, and repeat business. But not just any website will do – you need a digital doorway that makes visitors feel like VIPs. Here are three ways to create an inviting online entrance:

1. Design With the User in Mind

Think of design as the grand foyer that greets your website visitors and sets the tone for their stay. It should be visually appealing yet functional, with clean layouts, consistent branding, and responsive design that ensures a seamless device experience. Check your site for these components:

• Clean and visually appealing layout with a consistent color scheme, typography, and branding
• Responsive design that adapts seamlessly to different devices and screen sizes
• Easy navigation with a clear menu structure and intuitive user flow
• Engaging visuals like high-quality images and videos to enhance the user experience

2. Help Visitors Find What They’re Searching For

Proper navigation is essential for ensuring visitors don’t get lost once they enter your site. A prominent, well-labeled menu helps them move around with ease and find the information they are looking for. Some tactics you can use to help provide straightforward navigation include:

• A prominent and consistent navigation menu across all pages
• Clear labeling and organization of menu items based on user expectations
• Breadcrumb trails to help users understand their location within the site
• Internal linking to related content for better information discovery

3. Use Engaging, Relevant Content

Informative, visually appealing content is the cornerstone of an effective online presence. Without it, visitors will leave quickly, slamming that virtual door behind them. And, yes, having someone build your site and create the content for you is worth the investment. Essential elements of good content include:

• Well-written and informative content that addresses user needs and queries
• Visually appealing formatting with headings, bullet points, and multimedia elements
• Regular updates and fresh content to keep visitors engaged and coming back
• Optimized content for search engines to improve visibility and organic traffic

With user-focused design, intuitive navigation, and compelling content, you can create a website that looks great and establishes a strong and effective online presence to become the digital doorway that extends a grand welcome to potential customers.

By the way, Kinetic Business just launched our new website following these guidelines. We hope you enjoy your visit!

*Source:  GE Capital Retail Bank