Why small businesses can’t afford unreliable internet

Small businesses are the backbone of their communities. In fact, 91% of American shoppers actively choose to support small and local stores for the personalized service and community connection they provide. Together, they spent about $3.74 trillion at small businesses in 2024 alone.

The challenge is that today’s customers expect the same seamless experience at your shop as they get from the big retailers. From their perspective, that means fast, reliable payment processing and secure Wi-Fi that actually works. Behind the scenes, it means your team can access cloud-based tools, communicate effectively, and keep operations running without constant tech headaches.

When your internet can’t keep up, you risk losing customers to competitors who can deliver a better experience.

The fiber difference

Cable and DSL connections simply can’t match the speed, reliability, and security that fiber internet delivers. Fiber internet uses light signals transmitted through glass or plastic cables, which means it’s inherently more reliable than older technologies:

  • It’s not susceptible to electrical interference.
  • It maintains consistent speeds even during peak hours.
  • It delivers those speeds equally in both directions—which matters a lot when you’re uploading files to the cloud, processing payments, or video conferencing with remote team members.

With 99.9%[1] network reliability, Kinetic fiber internet keeps everything running smoothly so you can focus on what matters: serving your customers and growing your business.

How fiber internet transforms your daily operations

Let’s get specific about what reliable fiber internet means for your business:

  • Fewer missed sales. Your payment systems run smoothly and securely, even during your busiest hours. No more awkward moments with customers standing at the register while you wait for the system to respond.
  • More engaged customers. Fast, secure guest Wi-Fi is more than just a nice amenity. When customers can connect reliably, you can showcase personalized offers and promotions through a branded guest portal, turning wait time into engagement time.
  • Empowered teams. Equal upload and download speeds mean your staff can work efficiently whether they’re accessing cloud-based inventory systems, processing payroll, or managing customer orders. Less time wrestling with tech means more time connecting with customers.
  • Manage smarter, not harder. Cloud-based systems run fast and efficiently, so you can track inventory in real-time, analyze sales data on the fly, and make informed decisions without waiting around for systems to catch up.

How Business Ready Internet makes fiber even better

Kinetic Business Ready Internet[2] takes reliable fiber connectivity and builds on it with features designed specifically for small businesses like yours.

You get lightning-fast fiber internet with plenty of bandwidth and up to 1 Gig speeds[3] to power all your devices and traffic. But beyond raw speed, you also get smart connectivity. Four separate Wi-Fi networks let you segment traffic for operations, staff, point-of-sale

systems, and guests. This boosts efficiency while enhancing the customer experience and keeping your critical systems secure.

Speaking of security, Business Ready Internet includes robust protection with an integrated firewall and automatic failover[4] to keep you online even if your primary connection drops. You’ll also get real-time network status notifications, so you’re never in the dark about what’s happening with your connectivity.

It’s a turnkey solution designed to help you take your business to the next level without the headaches that usually come with managing business technology.

Set your business up for success with Kinetic fiber

Your internet connection is the foundation that everything else in your business depends on. When it’s unreliable, everything suffers. When it’s solid, everything runs better.

But Kinetic Business Ready Internet doesn’t just solve today’s connectivity problems. It delivers the reliability and security you need to grow, innovate, and compete with the big guys on a level playing field.

Ready to give your business, employees, and customers the network they deserve? Get Business Ready Internet from Kinetic today.

 

 

[1] 99.9% Service Availability: As measured by Kinetic from March 2023 to January 2025, Kinetic service reliability is calculated by dividing Available Customer Hours by Total Customer Hours, excluding planned maintenance, emergencies (like hurricanes, winter storms, floods), and other uncontrollable events. 

[2] Kinetic Business Ready Internet (BRI): Subject to Service-Specific Terms and Conditions found on the Terms and Conditions page; (https://media.business.windstream.com/kbprod/wp-content/uploads/2024/12/Kinetic-Business-Product-Terms-12.19.24-.pdf). By using BRI, related software or applications, you are agreeing to following additional terms: 1) Kinetic makes no warranties, representations or guarantees, express or implied, as to security services provided. 2) You release Kinetic from any liability, damages, or losses of any kind associated w/ BRI security features. Security features are not guaranteed to detect and/or block all security threats to your network, & Kinetic does not provide any warranties of network security or protection of any non-Kinetic owned devices connected to your network. You must take all appropriate precautions to secure your personal information you deem necessary, including data encryption.

[3] Kinetic Business Internet: Kinetic cannot guarantee specific upload/download speeds, uninterrupted service, or error free service. Speed availability, capabilities, & provisioning vary depending on several factors: network & terrain conditions; Internet, website, or network congestion; effect of wi-fi use; number of concurrent users; device limitations; & customer location. Speeds are provisioned in a range, including min. and max. speed. Kinetic provisions fastest speed w/i range but may be less than max.

[4] Automatic Failover feature requires cellular availability, may not work during regional states of emergencies like hurricanes or floods.

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